Triup

The traveller app
project name
Triup
The logo
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project duration
One semester (6 months)
Project Overview
PROJECT OVERVIEW
This project was assembled in the people-centered design studio and the purpose of that was Redesign Tourism to understand new market trends and current demand drivers and identify renewed ways of "tourist experience". People-CentredDesign Studio followed the 4 Steps of the Human-centered Design approach, each one focused on a specific phase of the design process.
my role
MY ROLE
my role

• UX research ( Conducting questionnaires, Interviews, Empathy map, Personas, Storyboards, Innovation Requirements ,Customer journey map )

• Business model canvas

• Prototypes

Overview

Design Thinking Process

Research Phase

+30

Responses

6

Questions

20-50

Targeted age groups

1. At the beginning we were four in our team and we needed to interview two types of people( environmentalist and non-environmentalist) then we separated them into two target ages 18 to 35 and above 35.

2. So finally we had 4 different types of questioners

3. Based on the questioners that all of us created we ask people to fill

4. We created an empathy map which was based on eight categories: Hear, Think, Feel, See, Say, Do, pain and gain. and we tried to feel it by the interviewee's answers.

5. Four Personas have been created according to the empathy map and we focused on target ages 18 to 35 so at the end we had 2 personas.

See the Result

20

Questions

4

Type of questionnairs

18-35

Targeted age groups

1. At the beginning we were four in our team and we needed to interview two types of people( environmentalist and non-environmentalist) then we separated them into two target ages 18 to 35 and above 35.

2. So finally we had 4 different types of questioners

3. Based on the questioners that all of us created we ask people to fill

4. We created an empathy map which was based on eight categories: Hear, Think, Feel, See, Say, Do, pain and gain. and we tried to feel it by the interviewee's answers.

5. Four Personas have been created according to the empathy map and we focused on target ages 18 to 35 so at the end we had 2 personas.


SEE QUESTIONNAIRS

Main components

Users' Painpoints

1

Saving money‍

Saving money for other things that they like to spending money on during travel.

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2

Socializing

Socializing with different people with security

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Analyzes the current

Benchmarking

maTERIAL DESIGN
MATERAIL DESIGN
carbon
Apple

Users' Painpoints

1

Saving money‍

Saving money for other things that they like to spending money on during travel.

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2

Socializing

Socializing with different people with security

‍

Conceptual map

For the first step, we search for some direct and indirect competitors to find out their strong and weak points to get inspiration from them then we put this benchmark in the conceptual map to see better connections. To see one by by of these competitors you can see more detail below the map.

mORE dETAIL

Emphaty Map

As previously mentioned, we utilized four different types of questionnaires. Two were categorized under a closed format and the others under different categories. Ultimately, we derived three distinct colors from the responses. Throughout this process, and particularly during the interviews, we aimed to maintain an unbiased approach, focusing solely on the users' opinions to ensure the integrity of our data collection.

Personas

To address the urgency of users' concerns, we created two hypothetical personas.

Story board - Before solution

Story board - Before solution

Storyboard - Rana storyboard

Story board - Jila solution

Recommendations

INSPIRED BY mATERIAL DESIGN
iNSPIRED BY CARBON
iNSPIRED BY APPLE

Journey Map

Flow Map

The low-fidelity design

Mockup

High- fidelity design

Consideration of accessibility

Usability study

A short introduction to the usability studies i conducted and my findings.

Finding 1

1. On some pages, there was no possibility to go back.
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2. Unnecessary pages

Finding 2

1. There was not a preview page for payment.
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2. There where no place to download the payment receipt

Customer journey map

Story board - After solution

Wireframe

Starting page
Login Page
Welcome page
Hamburger menu
Searching page

Prototype - Mobile app

Portotype - Web app

Prototype - web

System Innovation Diagram

After completing the design phase with our team, we aim to evaluate the position of our project within the market, focusing on its innovative business ideas. This assessment will help us understand the project's potential for future success.

Business model canvas

To understand the application in a real-world context, we require a business plan that includes the following components:
mORE dETAIL

I appreciat for your attention! :)

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