Crafton

analysing the design system
project name
Crafton
The logo
project duration
1 month
Project Overview
PROJECT OVERVIEW
We analyze the existing design system thoroughly and identify the problems it faces before finding the best solution for it. Then, we compared it with other good examples and came up with the best solution.
my role
MY ROLE
my role

Researching and Benchmarking

Overview

Design Thinking Process

Research Phase

+30

Responses

6

Questions

20-50

Targeted age groups
See the Result

20

Questions

4

Type of questionnairs

18-35

Targeted age groups

SEE QUESTIONNAIRS

Main components

Users' Painpoints

1

2

Analyzes the current

Benchmarking

maTERIAL DESIGN
MATERAIL DESIGN
carbon
Apple

Users' Painpoints

1

2

Conceptual map

For the first step, we search for some direct and indirect competitors to find out their strong and weak points to get inspiration from them then we put this benchmark in the conceptual map to see better connections. To see one by by of these competitors you can see more detail below the map.

mORE dETAIL

Emphaty Map

As previously mentioned, we utilized four different types of questionnaires. Two were categorized under a closed format and the others under different categories. Ultimately, we derived three distinct colors from the responses. Throughout this process, and particularly during the interviews, we aimed to maintain an unbiased approach, focusing solely on the users' opinions to ensure the integrity of our data collection.

Personas

To address the urgency of users' concerns, we created two hypothetical personas.

Story board - Before solution

Story board - Before solution

Storyboard - Rana storyboard

Story board - Jila solution

Recommendations

INSPIRED BY mATERIAL DESIGN
iNSPIRED BY CARBON
iNSPIRED BY APPLE

Journey Map

Flow Map

The low-fidelity design

Mockup

High- fidelity design

Consideration of accessibility

Usability study

A short introduction to the usability studies i conducted and my findings.

Finding 1

1. On some pages, there was no possibility to go back.

2. Unnecessary pages

Finding 2

1. There was not a preview page for payment.

2. There where no place to download the payment receipt

Customer journey map

Story board - After solution

Wireframe

Starting page
Login Page
Welcome page
Hamburger menu
Searching page

Prototype - Mobile app

Portotype - Web app

Prototype - web

System Innovation Diagram

After completing the design phase with our team, we aim to evaluate the position of our project within the market, focusing on its innovative business ideas. This assessment will help us understand the project's potential for future success.

Business model canvas

To understand the application in a real-world context, we require a business plan that includes the following components:
mORE dETAIL

I appreciat for your attention! :)

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